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The Company History of Cellpack Electrical Products


Success for over 50 years – when it started out, the company manufactured straw plaits. Now the BBC Cellpack Electrical Products company represents safe and secure cable connections around the globe.

A brief review – the company history of BBC Cellpack Electrical Products

In the beginning, the Dreifuss brothers from Villmergen showed a true research spirit and discovered a new packaging material. Today, BBC Cellpack Electrical Products, a subsidiary of the BBC Group, employees over 250 people and is one of the most highly regarded, quality brands for cable connecting systems in the world. 

Cellpack Cast Resin Products from the past

The Founding Years

Cellpack AG was founded in Switzerland in 1935 as a successor to Dreifuss Brothers AG, a straw plait manufacturing company which was beginning to be in short supply. The brothers quickly became aware of the potential of this material for use in packaging and also founded Cellpack, whose name is a shortened form of the words Cellophane Packaging.

Many high-quality industrial goods were developed over the following years. Finally, an innovative electrical products division was added in 1964, the present-day BBC Cellpack Electrical Products. This has been active in the development, manufacturing and distribution of modern cable connection systems ever since.

Swiss Quality – Made in Germany

In 1967 Cellpack GmbH was founded by the new division not far from the border in neighbouring Germany.Its purpose was to manufacture cable connection systems and fibre-reinforced plastics. The new company in Waldshut-Tiengen ensured that the aim of being able to serve the EC domestic market more competitively was fulfilled. Rapid growth meant that the buildings had to be expanded at short intervals. In 1987, a new manufacturing facility was built in Tiengener Schlüchtwiesen and the management area was expanded just four years later. Shortly after this the manufacturing workshop also had to be expanded.

The Journey to International Recognition

BBC Cellpack Electrical Products employs around 250 people worldwide and currently includes not only the headquarters in Switzerland and the production site in Waldshut-Tiengen but also a manufacturing facility in Radeberg. Further offices in Europe and Asia are responsible for distribution and customer service.

Since 2003, BBC Cellpack Electrical Products has been part of the Behr Bircher Cellpack BBC Group. Thanks to the forward-thinking approach of the main shareholder, Prof. Dr. Giorgio Behr and the small degree of management centralisation at BBC Cellpack Electrical products can move flexibly in the market and continue to expand its position in the market.

A Special Honour - Top 100-Award for Innovation

In 2013, Cellpack GmbH was awarded with the „Top 100-Award“ as one of the most innovative, German SMEs. For over 20 years now, this ‘Top 100’ seal has been awarded to those companies who have shown exceptional innovation management and who are especially successful in the market with their products and services.

An Overview of the Most Important Milestones

1935 Founding of Cellpack AG by the Dreifuss brothers

1964 Expansion of cable fittings programme 

1967 Construction of factory for electrical pipes and cable fittings in Waldshut-Tiengen

1983 Founding of distribution company in Holland

1990 Founding of distribution company in Singapore

1991 Founding of distribution company in Spain

1992 Founding of distribution company in Italy

1993 Founding of distribution company in France 

2003 Integration into Behr Bircher Cellpack BBC Group

2006 Founding of distribution company in Poland

2008 Opening of the manufacturing site in Malaysia

2010 New manufacturing site in Radeberg

2013 Award ceremony for BBC Cellpack Electrical Products as Top-100-companies in Germany for innovation

2015 Founding of distribution company in Australia

2019 Founding of distribution company in the United Arab Emirates
           Founding of manufacturing site in India
           Take over of DNT reti strutturate srl